Two things in the Martial Arts Business bother me more than any other problem combined. The first one is what my friends and I call “business belts” and the second is bait and switch sales tactics. I’m going to do a post about business belts on another day, so today I’m going to talk about what I experienced at one successful Brazilian Jiu Jitsu school.
I’ve told a few friends this story, but I’ve been a bit hesitant to really let this story be known. Why? The school that I’m going to write about is a really good school, the students were mostly nice, and the instructors were very knowledgeable. In fact the head instructor has fought recently in the UFC. Honestly, I believe it’s a great BJJ school and I would recommend people train there. Yet, my story is why I quit training there.
Let me start by saying although I have trained for years in grappling arts, according to the BJJ world I am still a white belt. I was due to be awarded my blue belt last year when I went through my divorce and stop training the month I was suppose to receive it. That doesn’t change the fact that I am a white belt to the greater BJJ community. Unless your school has Adult Green Belts, if they do then I’m a Green Belt (a subject we can talk to death about later).
So about 4 months after leaving my school, I got the grappling bug and decided to start looking for BJJ School near my new home. I stopped by one of the American Top Team locations and inquired about pricing. They were nice, told me it was $150 per month, no registration fee, with a one year contract.
I mulled the idea over in my head a bit and for whatever reason decided it wasn’t for me, so I kept looking for that perfect fit. That’s when I found this school; it was close to my house, small but very clean and seemed very organized. I walked in and talk to the guy sitting at the desk and he was really cool. He showed me the schedule, told me they also had green belts, and invited me to come back. I asked him how much and he told me it was $100 per month, unlimited classes, no registration fee, and only a 6 month contract. Needless to say, I signed on the dotted line, and attended class the next day.
The classes were hard and I was out of shape, but the instruction was good. They had a good number of people attending and for the most part everyone was nice. At the end of class, they started to roll (spar). The instructor pulled me aside, and explained he didn’t like his new students to roll until he got to know their skill level for safety purposes.
It seemed logical, so every day after techniques a handful of us newbies would sit on the wall and watch the rest of the class roll. About three weeks in, the head instructor said he could tell I knew what I was doing so he wanted to sit down and talk to me about “the program” and get me rolling. The next day I arrived on time, took class, and after we sat down for our meeting. That’s when things went south.
He explained that their $100 per month 6 month contract was only for first time people. That it didn’t include rolling and it was limited to 2 classes per week. Something no one told me, and didn’t enforce at all since I was going 4 days per week for three weeks. The program that included unlimited classes and rolling was…..
$150 per Month
$500 registration fee (nothing included in this)
3 year Contract.
I was dumbfounded, just three weeks before they had told me a completely different story. I thanked him for the information, told him I would think about it, and walked out of there.
I never went back, a few weeks later the head instructor lost his UFC fight. Honestly, I liked the school, but when they pulled the bait and switch I lost all faith in them. If they had told me up front the details, I might have still said yes. Signing up for martial arts shouldn’t feel like someone selling you a used car. If you are charging a premium price be upfront about it. Sure you’ll lose some potential students, but at the end of the day those that say will feel like you have their best interests at heart.